About Us

We specialize in premium marketing, advertising, and film production for brands, athletes, organizations, and live experiences. From cinematic visuals to high-energy campaigns, we create content that connects, converts, and leaves a lasting impression.

Alongside production, we also build and produce our own culinary events, community-driven experiences, and networking activations—bringing people, brands, and culture together in real life.

Chief Executive Officer | Co-founder, GritLab 3SIXTY

Samson Phommabout

Samson Phommabout is a visionary entrepreneur, filmmaker, and combat sports promoter, recognized for his work in martial arts, storytelling, and brand development. With over 8 years of experience in videography and photography, he has collaborated with global brands such as Lululemon, Drink LMNT, and One Family Athletics LA Dodgers pitcher Alex Vesia, as well as elite athletes and industry leaders, including Zoltan Bathory (founder of Five Finger Death Punch).
Combat Sports & Event Promotions: A driving force in the Brazilian Jiu-Jitsu and MMA community, Samson has worked with Fierce Fighting Championship, Subversiv, and PGF (Professional Grappling Federation). he is Co-Owner of Subversiv Fight Club, a groundbreaking Combat Jiu-Jitsu promotion that fuses grappling, wrestling, and open-palm striking into an electrifying, high-energy format. His events bring together elite competitors, live music, and cultural experiences, redefining the combat sports entertainment landscape.
Philanthropy & Community Impact: Samson is committed to empowering at-risk youth and veterans through martial arts. His Grit Lab Fundraiser Gala provides opportunities for young athletes and those seeking positive change. His mission is to inspire, uplift, and create pathways for growth through combat sports, mentorship, and community-driven initiatives.
Creative Vision & Storytelling: As a filmmaker and content creator, Samson is dedicated to telling raw, compelling stories. His work includes documentaries, athlete profiles, and brand storytelling, including an upcoming documentary on Five Finger Death Punch’s 2024 rock tour. His ability to blend combat sports, music, and cinematic storytelling makes him a standout figure in the industry.
With a relentless drive to push boundaries in martial arts, media, and business, Samson Phommabout continues to redefine combat sports entertainment and inspire the next generation of athletes and creators.

Business Development Manager | Co-founder, GritLab 3Sixty

Tj Mitchell

TJ Mitchell one of the co-founder of GritLab 3Sixty, a company dedicated to fostering community-driven solutions and empowering underprivileged youth. With a background in real estate and portfolio management, TJ brings over seven years of expertise in strategic growth and operational development.

TJ Studied Strategic Communications University of Utah. TJ has also spent six years in nonprofit fundraising, where he has successfully built and led initiatives that connect organizations with critical resources. His extensive background within the nonprofit sector has fueled his passion for creating opportunities for youth to overcome barriers and achieve lasting success.

Mission & Vision
TJ’s core mission is to provide at-risk youth with the tools and support necessary to succeed. At GritLab 3Sixty, he focuses on creating pathways for young people by connecting them with essential resources, mentorship, and community engagement. His work centers on breaking down systemic barriers and providing youth with the opportunity to thrive in both their personal and professional lives.

Professional Expertise & Leadership
With a strong foundation in both business and nonprofit sectors, TJ combines his strategic communications background with hands-on leadership to create programs that drive positive change. His work is characterized by a results-driven approach and a deep commitment to empowering underserved communities.

Through his leadership at GritLab 3Sixty, TJ continues to make a meaningful impact, developing initiatives that not only support youth but also foster long-term, sustainable community development.